JS Gedge Honda Celebrates Third Honda Yūshū Award Win for Customer Excellence
POSTED: 21/04/2026
JS Gedge Honda, the long-established motorcycle dealership based in East Sussex, is proud to announce it has been awarded the prestigious Honda Yūshū Award for Customer Excellence for the third time.
The Honda Yūshū Award is one of the highest accolades within the Honda dealer network, recognising outstanding performance in customer satisfaction. It is only presented to dealerships that consistently achieve exceptional results across Honda’s independent customer feedback programme.
With a heritage spanning over 125 years, JS Gedge Honda has built its reputation on delivering not only premium motorcycles, but also a customer experience that sets the standard within the industry. From new and used bike sales to servicing, parts, and aftercare, the team remains focused on providing expert advice and a seamless experience at every stage of the customer journey.
To qualify for the Yūshū Award, dealerships must achieve a customer satisfaction score exceeding 95% across key touchpoints including sales, aftersales, and overall experience. Achieving this level once is a significant accomplishment—earning it three times reflects a sustained commitment to excellence.
This latest award reinforces the strength of the team at JS Gedge Honda, whose dedication, product knowledge, and attention to detail continue to deliver consistently high levels of customer satisfaction. It also highlights the trust and loyalty of their customers, whose feedback plays a vital role in securing this recognition.
Beyond the showroom, JS Gedge Honda remains deeply connected to the local community, supporting regional events and initiatives while continuing to serve riders across East Sussex and beyond.
Winning the Honda Yūshū Award for a third time is not just a milestone—it’s a reflection of the standards JS Gedge Honda upholds every day.
J S Gedge Limited are a credit broker and not a lender. We are Authorised and Regulated by the Financial Conduct Authority. FCA No: 677347 Finance is Subject to status. Other offers may be available but cannot be used in conjunction with this offer. We work with a number of carefully selected credit providers who may be able to offer you finance for your purchase.
We can introduce you to a limited number of finance providers. We do not charge fees for our Consumer Credit services. We will receive a payment(s) or other benefits from finance providers should you decide to enter into an agreement with them, typically either a fixed fee or a fixed percentage of the amount you borrow. The payment we will receive may vary between finance providers and product types. The payment received does not impact the finance rate offered.
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